Friday, May 7, 2010

Internal Link Structure

Probably the biggest part of internet marketing that people focus on is link building. You need links to your site to show the search engines that you have content that deserves to be seen. Just because you make a page on something doesn't mean Google is going to send you anything. There has to be proof of quality and that means people have to feel the need to link to it. That is basically a "vote" that you have content worth viewing.

And in a nutshell this is the core of how to make cash online for beginners. What is often overlooked is the internal link structure of your website. The way that you link from page to page and back to your homepage. Many people don't know how to do this properly and for that reason they don't get the maximum benefit out of it. I want to point out that internal link structure is very important.

What I've concluded is that internal linking should be done no differently than external linking. As you can see in the previous paragraph I linked back to my original site with my cool keyword text. If I did that every single page for hundreds of pages it just wouldn't look natural. You should be sending it back to your homepage, but also around to other posts.

Think of it this way, if you pass a link to another post that actually links back to your homepage, it all passes "juice" forward. If you have a page on your site that you really want to rank for a keyword, you can build a little link wheel that all internally link to that page. So as you externally link to all the pages, all the juice passes onto the page you really want to rank.

This isn't an overly difficult concept to understand. The link wheel page that I linked to has a graph to show you what I mean. A link wheel is considered powerful for external linking, but I don't see too many people using it as an internal link structure even though it works too.

I guess this is really all I wanted to say with this post. Building a site requires external links and they're obviously the most important. But with internal linking you can really help out your pages a lot and there is much for you to experiment with. Anything that makes it easier to rank for a keyword is going to help you make cash online and there is every reason to want that.